RAMADA RESORTS, LLC PRIVACY NOTICE

Your Acceptance of Our Privacy Notice: By using the Services (defined below), you consent to the terms of this Privacy Notice and the ways we collect, use and share your personal information, including the transfer of your personal information to and within the United States. If you do not consent to the terms of this Privacy Notice, please do not continue to use the Services.

This Privacy Notice describes our practices in connection with information that we collect, whether through websites operated by us from which you are accessing this Privacy Notice (the “Websites”), through the software applications made available by us for use on or through computers and mobile devices (the “Apps”), through our social media pages that we control from which you are accessing this Privacy Notice (collectively, our “Social Media Pages”), through other offline services and collection mechanisms (such as when you call our call center or book a reservation directly with a Hotel and the Hotel shares that information with us), or otherwise (collectively, including the Websites, the Apps, our Social Media Pages, and other offline services and mechanisms, the “Services”). The information you provide helps us to operate effectively and continually provide you with the best hospitality products, services and experiences.

What Information is collected and how is it Collected?

1. We may collect personal information (which is information that identifies you or relates to you as an identifiable person) about you, such as your:

We may collect information from you when you interact with us such as when you:

2. Other Information we collect about you

Cookies: This Website uses “cookies.” By using this Website and agreeing to this Notice, you consent to our use of cookies in accordance with the terms of this Notice. Cookies are small text files that this Website sends to your computer for record-keeping purposes and this information is stored in a file on your computer’s hard drive. Cookies make web surfing and browsing easier for you by saving your preferences so that we can use these to improve your next visit to this Website.

Google Analytics: We use Google Analytics to help us get a better understanding of how visitors use this Website. The information generated by the Google Analytics cookie about your use of this Website is transmitted to and stored by Google.

Other Non-Personal Information: In addition to any personally identifiable information or other information that you choose to provide to us on the Websites, we and our third-party service providers may use a variety of technologies, now and hereafter devised, that automatically collect certain web site usage information whenever you visit or interact with the Websites. This information may include browser type, operating system, the page served, the time, the source of the request, the preceding page view, and other similar information. We may use this usage information for a variety of purposes, including to enhance or otherwise improve the Websites. In addition, we may also collect your IP address or some other unique identifier for the particular device you use to access the Internet, as applicable (collectively, referred to herein as a "Device Identifier"). A Device Identifier is a number that is automatically assigned to your Computer, and we may identify your device by its Device Identifier. When analyzed, usage information helps us determine how our Websites are used, such as what types of visitors arrive at the Websites, what type of content is most popular, what type of content you may find most relevant and what type of visitors are interested in particular kinds of content and advertising. We may associate your Device Identifier or web site usage information with the personally identifiable information you provide, but we will treat the combined information as personally identifiable information.

Adobe Marketing Cloud Device Co-op: WHG participates in the Adobe Marketing Cloud Device Co-op to better understand how you use our Websites across the various devices you use, and to deliver tailored promotions. Go to Privacy to learn more about how Adobe does this and to manage your choices relating to this linking of devices.

From Other Sources: We may receive your personal information from other sources, such as public databases; joint marketing partners; social media platforms; from people with whom you are friends or otherwise connected on social media platforms, as well as from other third parties. For example, if you elect to connect your social media account to your Website account, certain personal information from your social media account will be shared with us, which may include personal information that is part of your profile or your friends’ profiles.

Mobile Devices: When you use or access our Services from a mobile device, we may collect information such as your unique device ID and your location information. When you download and use the App, we and our service providers may track and collect App usage data, such as the date and time the App on your device accesses our servers and what information and files have been downloaded to the App based on your device number, as well as any other personal information specified by the App in its terms or notices.

How do we use Your Information?

The information we collect from you helps us to identify ways that we can continue to serve you in the best way possible and provide you with personalized products and services that suit your lifestyle. We use personal information for the following purposes:

We may also aggregate and/or anonymize personal information for research, to improve our products and services, and for other business purposes.

How do we Disclose Your Information?

Your information may be disclosed as follows:

Affiliates: Our Affiliates may jointly or independently use the personal information for the purposes described in this Privacy Notice. We may disclose your information to our Affiliates for the purpose of administering reservations, commission payments, promotions, sweepstakes or similar activities. In connection with our Loyalty Program, we may disclose your information to our Affiliates for the purpose of serving your Loyalty Program account, for example (without limitation) to participating loyalty program hotels, airlines, car rental services, retail stores and credit agencies and other program and marketing participants. You may be offered an opportunity to request additional information, materials or offers from the sponsor or our Affiliates; should you make such a request, we will provide your personal information to the Affiliate so that they can fulfill your request.

Hotels and Vacation Rentals: We may share personal information with the owners and operators of Hotels and timeshare resorts in order to provide you with services.

Business Partners, Loyalty Program Participants, and Other Third Parties: We may disclose your information to business partners, sponsors or other third parties in connection with administering reservations, commission payments, promotions, sweepstakes or similar activities. In connection with our Loyalty Program, we may disclose your information to third parties for the purpose of serving your Loyalty Program account, for example (without limitation) to participating loyalty program hotels, airlines, car rental services, retail stores and credit agencies and other program and marketing participants. You may be offered an opportunity to request additional information, materials or offers from the sponsor or other third party; should you make such a request, we will provide your personal information to the third party so that they can fulfill your request.

Service Providers: We may disclose your information to service providers retained by us in connection with our business such as: travel services companies, financial services companies, property owners’ associations, vacation insurance companies, website hosting, data analysis, payment processing, order fulfillment, information technology and related infrastructure, customer service, email delivery, credit card processing, tax and financial advisers, legal advisers, accountants or auditing services.

Your information may also be disclosed as follows:

Message Boards: We may make message boards, blogs, and other such user-generated content facilities available to users. Any information that is disclosed in these areas becomes public information and you should always be careful when deciding to disclose your personal information. We are not responsible for the privacy practices of other users, including website operators to whom you provide information.

Disclosure Permitted by Law: To law enforcement authorities, government or public agencies, regulators, and/or to any other person having appropriate legal authority or justification for receipt of your information, if we believe that we are required or permitted to do so by law or legal process, to respond to claims, or to protect the rights, property or safety of Ramada or others.

Anonymized/Aggregated Information: Because aggregated or anonymized information does not personally identify you, we may use it for any purpose. If we combine anonymized or aggregated data with personal information, we will treat the combined information as personal information according to this Privacy Notice.

How do we Safeguard Your Information?

Security of Your Information: We will take reasonable steps to protect the information you provide us from loss, misuse and unauthorized access, disclosure, alteration and destruction. We have implemented appropriate physical, electronic and managerial procedures to help safeguard and secure your information from loss, misuse, unauthorized access or disclosure, alteration or destruction. Unfortunately, no security system is 100% secure, thus we cannot ensure the security of information that you provide to us via the Services.

Other Important Information

Information Provided on Someone Else’s Behalf: If you provide us with information about someone else, please ensure you have the person’s permission to do so for the purposes detailed in this Privacy Notice.

Links to Websites: The Services may have links to other websites that are not operated by us and, therefore, we have no control over how these websites may collect your information. You should read the privacy notices on those other websites before you submit your information through them.

Social Media Sites: Please note that we are not responsible for the collection, usage and disclosure policies and practices (including the data security practices) of other organizations, such as Facebook, Apple, Google, Microsoft, RIM or any other app developer, app provider, social media platform provider, operating system provider, wireless service provider or device manufacturer, or any personal information you disclose to other organizations through or in connection with the Apps or our Social Media Pages.

Changes to Our Privacy Notice: From time to time we may revise this Notice and/or use personal information for new, unanticipated uses not previously disclosed in this Notice to meet changes in the regulatory or business environment, or to satisfy the needs of our customers and service providers. Updated and date stamped versions will be posted on the Services.

Minors: We do not knowingly collect, maintain or use personal information from children under 18 years of age, and no part of our Services is directed to individuals under the age of 18.

International Transfers: We are an international company and we may, subject to applicable law, transfer your information to our Affiliates or selected third parties where information protection standards may differ. For example, your information may be stored on servers located in other jurisdictions. We will take steps to help protect your information when it is transferred.

Retention Period: We will retain your personal information for the period necessary to fulfill the purposes outlined in this Privacy Notice unless a longer retention period is required or permitted by law.

Choices and Access

Marketing: We may contact you by email, telephone, SMS or postal mail with information about products or services offered by Ramada Resorts or a third party that may be of interest to you. You can opt-out at any time by doing the following:

“Do Not Track” Browser Settings: At this time, we do not respond to browser ‘do not track’ signals, as we await the work of interested stakeholders and others to develop standards for how such signals should be interpreted. Third parties, including our service providers, may collect information about your online activities over time and across different websites, including when you visit our Website. You can learn about how to exercise choice regarding the collection of information about your online activities over time and across third-party websites or online services by visiting www.aboutads.info and www.networkadvertising.org

Access to Information We Hold about You: If you would like to access, obtain copies of, update, correct, or request that we suppress or delete any of the information we hold about you, or if you require further information from us about how we use your information. In some jurisdictions, you may be charged a reasonable fee for access to your information.

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